C.L.E. Cigar Company is set to unveil the Asylum Cool Brew at the 2023 Premium Cigar Association event in Las Vegas, Nevada. Known for its daring and distinctive cigar blends, Asylum is expanding its repertoire of aromatic flavors with the introduction of the Asylum Cool Brew, marking the second blend in this category after the recently revealed Asylum 867.

Christian Eiroa, the Founder and President of C.L.E. Cigar Company, expressed, "We believe that products like the Asylum Cool Brew and the earlier announced Asylum 867 will attract brand new cigar smokers to the Asylum brand."

Tom Lazuka, VP of Sales at C.L.E. Cigar Company and co-founder of Asylum Cigars, emphasized the rebellious nature of the Asylum brand, allowing for the creation of blends catering to those seeking something unconventional. Lazuka added, "The Cool Brew opens a brand-new segment for us. The whole idea is to have fun and do different things with the Asylum brand."