"You with your switchblade posse /
I'll get my guns from the South /
We'll take to the yard like a cockfight /
Four kicks who's strutting now?"
- Four Kicks (Kings of Leon)
These are the words that were the inspiration behind Crowned Heads' first release, "Four Kicks."
John Huber, whose passion for 15 years was running CAO, was caught at a crossroads in 2010. Swedish Match and ST Group (CAO's parent company) were in the process of merging, and John realized that the face-to-face relationships he created wouldn't be served by a larger corporation. It was this realization that pushed John to strike out on his own and create Crowned Heads.
Four Kicks is a brand that was born as a rebellious child, evolved into an angry adolescent, and finally matured into an adult whose personality centered around excellence, confidence, and determination. In a way, the final blend that was selected smokes in this same manner. It opens big, bold, and in your face. It then takes you on a ride of complexity, richness, and finesse. It finishes bright and clean and leaves its fingerprints on your palate to remind you that it was there.
Four Kicks is about sticking to your guns, and remaining loyal to those whom you love, and the hometown that brought you to the dance.
Four Kicks is about turning your back on the corporate machine, and making your own rules.